CUSTOMER RELATION MANAGEMENT ARAVIND - 09901366442 – 09902787224
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ARAVIND
- 09901366442 – 09902787224
CUSTOMER RELATION
MANAGEMENT
1) Electronics market is a
booming market, for a given product there are many manufacturers having
different features in their respective products. A customer, who does not have
knowledge of intricate features at electronic products and practical
significance as features, may choose wrong product. How this situation is effectively
addressed? What principle of CRM is implemented here & how?
2) The difference between
physically going to book store & e- shopping is use of a website as a link
between buyer & seller. How this link is made secure & trustworthy by
amazon.com? How does this issue of trustworthiness affect popularity of
company? What steps are taken for customer retention!
3) Practically thousands of
products, costing & features are advertised on amazon.com. These products
are viewed, judged & compared by customers from all over the globe. How is
it ensured that every customer gets a personalized experience of shopping? Does
the difference in cultures of customers from different countries affect policy
of marketing?
4) How is effective
marketing achieved at minimum cost? What special effort is taken to meet
expectations of customers? Are the strategies of company affected by global
experts? How is why?
5) Enlist the types of
problems arising during the process of e-shopping. How are customers involved
in identifying & solving them? Won’t it be enough to appoint a expert team
to do this & rely on their judgment. After all, expert opinion is always sought
by a company while formulating strategies. How transparently is this done?
6) Customers are, in most
of cases, unaware of installing method of electronic
products. Trouble shooting
too, is a major part of past order follows up. If,
customers are from far
distant areas & states, how is all this done with minimum
cost? How is CRM relevant
in this contest?
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